Maurer Launches Black Rapids Press
New Indie Publishing Venture to Make Debut in April
Robbinsville, NJ (April, 2013) – Dan Maurer, a former publishing industry professional and more recently an award-winning director and producer of plays and musicals, has announced the launch of a new publishing venture called Black Rapids Press, LLC. He plans to tap the talent pool from his theatrical productions to produce a slate of four projects scheduled for publication in 2013. The first is expected in late April.
Black Rapids Press, a new limited liability company Maurer has formed, will publish fiction in digital, print, audio and graphic novel formats. Projects are expected to be distributed through Amazon.com, iTunes.com, BarnesAndNoble.com, Audible.com and other major outlets. The imprint will focus on dark fiction, in particular tales of suspense, the supernatural and horror. Maurer will initially focus on writing the projects himself and teaming with other talents to bring them to fruition. In time, Black Rapids Press will explore publishing works by other authors.
“I’m excited about this new endeavor because it’s another avenue for telling great stories that engage and entertain people,” Maurer said. “I’ve always had a passion for storytelling in many forms and this is an opportunity to pool many of my skills – writing, publishing, and marketing – to that single end.”
While it will publish works off various length, Black Rapids Press will initially pursue what it calls a “singles strategy” focusing on novella length fiction in the 17,000 to 30,000 word range that it releases every few months.
“The sea change that ebooks and the digital channel have brought to publishing has opened a whole new market for shorter works,” Maurer said. “The big six publishing companies are just now scrambling to figure out how to address that market and some of them aren’t thinking about it at all. That is BRP’s niche.”
Maurer went on to explain that distribution channels like Byliner, Amazon Singles and Barnes and Noble Quick Reads are building a market for stories told at their natural length that can be read in one sitting. Before the explosion of dedicated e-readers and tablets, such works were too short for books outside of a collection and too long for magazines. Not only will Black Rapids Press feed this growing market but each title will also receive a simultaneous ebook and audiobook release. This will allow readers to utilize the new Kindle feature that blends ebooks and audio files for a more immersive reading experience.
For Maurer, the launch of Black Rapids Press marks a return to his roots. After graduating from East Carolina University in 1988, he jumped into the New York book publishing scene. Maurer then spent seven years in publishing including stints in the editorial departments of both Doubleday and Houghton Mifflin. While supporting Doubleday’s Editorial Director and Houghton Mifflin’s Editor-in-Chief, Maurer helped shepherd many notable book projects through the production process including John Grisham’s The Firm, Richard Price’s Clockers, and Jim Lovell and Jeffrey Kluger’s Lost Moon, which became the film Apollo 13.
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